Business editing has a number of facets, but they are easy to understand. Does the text appeal to the target audience? Does the text get the right message across? Is the text open to negative interpretation? Is the text PR friendly? Does the text reflect the value of the business creating it? Is the text a good ambassador for your brand? Is the message correct and clearly defined?
Does the text appeal to the target audience?
The point of writing the business text is to get a message to a certain group of people. There are no business texts that are meant for everybody. Your business editing can help target your text a little better.
Does the text get the right message across?
You have a point to your text, and you need to be sure it is getting across to the target audience. Editing can help answer if this is truly the point you meant to make.
Is the text open to negative interpretation?
This happens all the time and a good business editor should be able to pick up on it. A simple example is a comedian that has just been in the papers for over-eating. A piece promoting him may say, “Catch him before he’s huge.” Normally this means watch his show before he gets to famous, but could be interpreted (in this case) as see him before he gets fatter.
Is the text PR friendly?
Good business editing should be able to ensure the text is public relations friendly and will not do damage to the businesses public image.
Does the text reflect the value of the business creating it?
for example, a high quality car dealer should not write adverts using slang words and over-punctuation, just like how a daycare company should not issue a press release using sexually explicit (adult only) phrases. It is up to the business editor and PR Company to ensure this does not happen.
For these reasons and many more, you need a business editor. They help you correct the small mistakes and will often pick up on some of the bigger ones that may otherwise do your business harm.